Our Associates

Our Associates are successful business people selected for skills that complement ours and values that we share. As the project managers, we work with you to understand the business issues and to determine the consulting skills needed for success. We then form a team and subcontract with associate consultants to provide a full-service solution. As a client, you get the benefit of a broad range of expertise without the overhead typically associated with a large consulting firm.

Bob Jacobson

Bob Jacobson

Bob is a progressive law enforcement and local government executive who has years of experience leading dynamic organizations.

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Now retired after 33 years of active law enforcement/public safety service, Bob spent more than 17 years as the Chief executive of police, fire, and emergency management functions for two Minneapolis/St. Paul suburban communities.  Bob’s time as a public safety leader, and his work since then, has proven he is adept at creating lasting partnerships with diverse public, private, and non-profit organizations, providing critical leadership and creative solutions to challenging opportunities for growth and change.

Bob is a licensed peace officer in the State of MN and is a certified Emergency Manager by the State of MN.  Bob has a BA from Bethel University in Organizational Studies, a Mini MBA for Government Managers from the University of St. Thomas, and completed the Senior Management Institute for Police.  He has been recognized for leadership success by a variety of organizations, including the highest law enforcement leadership award from the MN Chiefs of Police Association, the Richard W. Schaller Leadership Award, and twice by the International Association of Chiefs of Police for helping to create synergistic community policing and problem-solving approaches to public safety challenges.

Bob Jacobson on FacebookBob Jacobson on LinkedIn


Sue Williams

Sue Williams

Sue retired from the City of Madison (WI) Police Department in 2019 after 31 years of service with her last assignment being the Assistant Chief of Support Services and Community Outreach.

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During Sue’s career she worked in both operations and support services, and developed strong teaching, coaching and mentoring skills through her many assignments.  She enjoyed being a field training officer, a Training Officer responsible for pre-service and in-service instruction, the Criminal Intelligence Sergeant, a Detective Lieutenant for the Central District and the Captain of Personnel and Training where she oversaw the annual multi-step hiring process for seven years resulting in the hiring of over 150 officers.  Sue facilitated the development of the department’s promotional process assessment center and participated on the departments Leadership Development Team and the Policy and Procedure Review Committee.

Sue earned her BA in Physical Education from Hope College and was working on a Master’s Degree from the University of Wisconsin- Madison in area of Physical Education: Motor Development when she got hired by the Madison Police Department.  In 2003, Sue earned the Medal of Valor Award for her involvement in the response to a botched bank armed robbery.


Rev. Dr. Shawn Moore

Rev. Dr. Shawn Moore

Dr. Moore is the lead trainer on Implicit Bias for Initial Defense, which has trained more than a thousand police officers within the State of Minnesota since 2010.

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It was Albert Einstein who said, “The only source of knowledge is experience,” and with that let us share with you Shawn’s source of knowledge. Shawn has over 20 years of professional experience in the field of Cultural Competency, Implicit Bias, and Reconciliation studies.

His work has included being the first Youth Liaison at Mall of America; the first Community Liaison in the Mounds View School District; a Community and Cultural Coordinator for North St. Paul School District; coordinating the Scholars Program at Century College; Director of Community Engagement and Service Learning at Bethel University; and now Adjunct Professor at Bethel University and Metro State University. Shawn is also the lead trainer on Implicit Bias for Initial Defense, which has trained more than a thousand police officers within the State of Minnesota since 2010.

Throughout Shawn’s work experience, he has been tasked with the responsibility to teach and facilitate cross-cultural, conflict resolution, and community engagement workshops and trainings. Shawn has also gained valuable experience from his time living abroad – having lived in Guam for 4 years, and spending significant time in Japan, Korea, China, the Philippines, Australia, and South Africa.

Shawn has a Doctor of Ministry with a focus in Public Theology, where his particular field of study is racial reconciliation. Shawn’s hands-on experience, creativity, and insight gained through his various experiences make Shawn a great trainer, coach, and facilitator. Shawn comes with high energy and creativity as it relates to his public speaking, and he is able to tap into the intimacy of sensitive issues without overwhelming his audience.

Shawn Moore on Facebook


Mary Schauf

Mary Schauf

Mary has 29 years of experience in policing, and was a trainer at the Leadership Academy, focusing on process improvement, incident response, and leadership training for new supervisors.

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Mary’s background includes policing, teaching, and training. Mary served with the City of Madison (WI) Police Department, rising through the ranks and retiring as a Captain of Police, assign to the Training Team. She has extensive experience in operational leadership serving in command roles in two different city police districts, experience in Professional Standards, and retired from her position as the Captain of the Training Team in 2019. Throughout her career, Mary was actively involved in training in the Leadership Academy, focusing on process improvement, incident response, and leadership training for new supervisors.

Additional work experiences include teaching policing courses at Edgewood College, Madison, WI as an Adjunct Instructor, and she currently works as a Professional Consultant for the State of Wisconsin Sex Offender Registry.

Mary is a Wisconsin Certified Public Manager. Her capstone work was related to a blended learning model for new police sergeants, for which she was awarded an Askew Award. She is a current certified Wisconsin Law Enforcement Instructor, and is a certified Ethics Instructor. Prior to her work in law enforcement she earned an M.S.Ed. from Northern Illinois University, while working as a Graduate Teaching Assistant.


  Jerry Ammann

Jerry Ammann

As the president of Ammann Associates, LLC, Jerry has worked with unions and managers in the public sector for the last 10 years in improving their work processes for the common good.

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Jerry is a driving force helping organizations to empower their staff in improving work processes and increasing total customer satisfaction. Through his work in quality, design, and management, Jerry has built a reputation for identifying issues quickly and developing practical action plans. His numerous years as a project manager and as a process improvement expert allow him to focus on the development and execution of operational plans, establishing self-directed work teams, and substantial performance improvement.

Jerry has a mindset for continuous development through the use of data and employee feedback in his work with a large variety of companies, from the Fortune 100 to small, privately-held businesses. As the president of Ammann Associates, LLC, he has worked on and led a wide range of process and quality improvement teams, garnering success on a number of levels from eliminating wasteful work to improving employee productivity and increasing customer satisfaction. His ability to break down processes into relatable parts and empower self-directed work teams through practical roadmaps has been cited as the major source for success.

Jerry has a Bachelor’s Degree in Electrical Engineering from the University of Minnesota and an MBA from the University of St. Thomas. He has worked with unions and managers in the public sector for the last 10 years in improving their work processes for the common good.

Jerry Ammann on LinkedIn


Bill Bancroft

Bill Bancroft

As Managing Principal at Conbrio Consulting, Bill is an organizational design and strategy consultant who bridges the divide between bureaucracies and the communities they serve.

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Bill is an organizational design and strategy consultant who bridges the divide between bureaucracies and the communities they serve.  He is after the insights, the eureka moments where people see things differently and take off in new, successful directions. To set the stage for insight, he uses tools, including graphic facilitation; processes, including stretch collaboration; and models, including the Human Synergistics Circumplex describing culture, to help people have the tough conversations they want to have, need to have but have not had.

Bill is a long-time observer of all aspects of law enforcement.  For several years as a journalist before starting his consulting practice, he wrote extensively about both crime and police department leadership and management.  He’s been out on the street at crime scenes with patrol officers and in the offices of department leaders in conversations ranging from crime stats to community policing. As part of his consulting practice, he has worked with city managers and city councils to forge strategic plans, plans which include direction for police.

Bill is the Managing Principal at Conbrio Consulting, a 20-old Dallas-based firm.  In addition to journalism, his experience varies from Peace Corps volunteer in Bolivia to business development for a Big Four accounting firm to working with a sewing co-op in Honduras.  The common thread: his understanding that he bridges the divides by being the guide for others to build bridges.

Bill Bancroft on LinkedIn


Contact Peterson & Perme Associates

Phone: 952.831.4131

e-Mail:  info@petersonperme.com

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